Norfin entering North American market

Lucky John & Norfin brands to enter north American Market

Sean Warner named North American Marketing and Promotions Manager

Riga, Latvia, April 29, 2016– The Salmo Group, Ltd. today announced its intent to expand its operations to meet the needs of the North American fishing and outdoors enthusiast. The Company intends to roll out both the Lucky John line of fishing lures, tackle, and equipment, as well as the Norfin line of all season fishing, hunting, and outdoors apparel to selected target markets in North America, with deliveries scheduled to start in the latter part of 2016. Both brand lines will be showcased at the 2016 ICAST Trade Show and Expo 12-15 July 2016, in Orlando, Florida.

Guntars Vaisla, Chief Executive Officer of the Salmo Group, Ltd., today also announced the appointment of Sean Warner as the North American representative of the Company. Mr. Warner has an extensive history in international business and Eastern European affairs, and enjoys being a competitive ice angler in the United States. Mr. Warner is also highly involved in the promotion of sport angling, conservation, resource management, and youth fishing education at both the domestic and international levels.

“I’m pleased to announce our expansion to the North American fishing market,” said Vaisla. “We are confident that Sean Warner’s strong international business background and in-depth understanding of our portfolio of products will ensure great success in his role as our Salmo Group, Ltd. North American representative, as well as being a welcome addition to our global sales management team and expansion planning.”

Earlier in April, Mr. Warner spent some time in Riga, touring the company’s production and administrative facilities, and also meeting with company management, production and manufacturing managers, design managers, and brand line managers.

“Both the Lucky John and Norfin brand names are well established in both Europe and Asia as providers of high end, top quality gear and equipment specially designed to meet the exacting demands and standards of the professional and active angling enthusiast,” Warner stated. “I am very much looking forward to taking an active role in introducing both of these superb product lines to the North American marketplace.”

The Salmo Group, Ltd., was formed in 1988, specializing in the manufacture of high quality fishing lures, tackle, outdoor clothing, and accessories. Today, the Salmo Group, Ltd. company has developed 5 brand names with regional administrative, production, and storage facilities in 8 different countries in Europe and Asia. Currently, Salmo brand name products are available in more than 25 different countries, with further expansion planned in both the Western and Eastern hemispheres. The Salmo Group, Ltd. has become a major and influential player in the fishing tackle industry in both Europe and Asia, and looks forward to establishing its reputation of “Authentic Heritage” within the North American sport and recreational angling marketplace.

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If you would like more information about Lucky John, Norfin, or the Salmo Group, Ltd., please contact Sean Warner at +1 612 276 2321 or email to

Lucky John website:

Norfin website: